Positively-charged conditioning agents help repair damaged, porous areas prone to color loss.

Color.smart technology is so breakthrough-new, it goes beyond protection to help repair damage and rebuild the cuticle so color molecules stay locked in. Healthier hair means long-lasting color wear. Every step of this comprehensive system helps STRENGTHEN, PROTECT, REFLECTfrom shampoo to final style for cumulative, continuous benefits. This is the intelligence of Color.smart.